Your Google reviews are some of the most powerful social proof your business has — but most of it lives on Google, where only visitors who actively search for you will see it. Only about 5% of your website visitors ever check your Google listing. The other 95% never see your hard-earned reviews.

The solution: bring the reviews to them. Embedding Google reviews directly on your website puts social proof right where buying decisions happen — your homepage, service pages, and checkout flow.

💡 Reploi includes a built-in review widget. Generate embeddable HTML that displays your best reviews on any website. Set it up free →

Why display Google reviews on your website?

The data makes a strong case:

92% of consumers read online reviews before making a purchase decision
Websites with reviews see 270% higher conversion rates compared to those without
Google reviews on your website act as third-party endorsements — more trusted than your own marketing copy
Review schema markup can earn rich snippets in Google search results (gold stars under your listing)

3 ways to display Google reviews on your website

Method 1: Google's native place badge (free, limited)

Google offers a free "place badge" — a small widget that shows your star rating and a link to your Google listing. It's free but limited:

Pros: Free, official Google branding, easy to set up
Cons: Very basic design, no individual reviews shown, limited customization, may redirect users away from your site

The native badge works as a basic trust signal but won't display actual review text — which is where the real persuasion happens.

Method 2: Third-party review widget (recommended)

Third-party widgets pull your Google reviews via API and display them in customizable formats on your website. This is the most popular and effective approach.

Pros: Full review text display, customizable design, auto-updates with new reviews, schema markup for SEO, carousel/grid/list layouts
Cons: Usually requires a paid subscription, relies on third-party service uptime

This is what we recommend for most businesses. The ability to show actual review content — with reviewer names, star ratings, and timestamps — is far more persuasive than a simple badge.

Method 3: Manual embed with screenshots (not recommended)

Some businesses take screenshots of their best reviews and embed them as images. Don't do this:

Screenshots look fake (customers suspect you made them up)
They don't update — your displayed reviews get stale
No schema markup benefit for SEO
Poor accessibility (screen readers can't read image text)
Not responsive on mobile

How to get your Google Place ID

Most review widgets need your Google Place ID to fetch your reviews. Here's how to find it:

Go to the Google Place ID Finder (search "Google Place ID Finder" in Google)
Search for your business name and location
Click on your business in the map
Copy the Place ID — it starts with "ChIJ" and is a long alphanumeric string

Save this ID — you'll need it for most widget setup processes.

Best Google review widgets (comparison)

Free options

Google's Place Badge — free, official, very basic. Shows star rating only.
Elfsight (free tier) — shows up to 3 reviews with Elfsight branding. Good for testing.
Widget for Google Reviews (WordPress) — free WordPress plugin. Basic but functional.

Paid options with more control

Elfsight Pro ($5-12/month) — multiple layouts, auto-updates, no branding, custom styling
Trustindex ($6-12/month) — multi-platform support (Google + Yelp + Facebook), many layout options
SociableKIT ($10-25/month) — highly customizable, supports multiple review sources

Reploi's built-in widget

If you're already using Reploi for review management, the built-in review widget is included in your plan at no extra cost. It generates embeddable HTML that displays your reviews in a clean, customizable format. Set it up in Settings → Review Widget.

How to add a review widget to your website

WordPress

Choose your widget provider and get the embed code (usually an HTML snippet or JavaScript tag)
In WordPress, go to the page where you want reviews
Add a Custom HTML block
Paste the embed code
Preview and publish

Alternatively, use a dedicated WordPress plugin like "Widget for Google Reviews" — install, enter your Place ID, configure the layout, and add the widget to any page or sidebar.

Wix / Squarespace

Get the embed code from your widget provider
In Wix: Add an Embed HTML element and paste the code
In Squarespace: Add a Code Block and paste the code
Adjust the block size to fit your layout
Save and publish

Shopify

Go to your Shopify admin → Online Store → Themes → Edit code
Find the template where you want reviews (e.g., product.liquid or index.liquid)
Paste the widget embed code where you want it to appear
Alternatively, use a Shopify app like "Google Reviews by Widgetic"

Custom HTML site

Simply paste the embed code directly into your HTML file where you want the reviews to appear. Most widgets are a single <script> tag and a <div> container. Place it in your desired section and adjust with CSS as needed.

What makes a great review display (design tips)

Not all review displays are created equal. Follow these design best practices:

Show the star rating prominently. The gold stars are the most recognizable trust signal on the internet.
Display 3-5 reviews. Too few looks cherry-picked. Too many overwhelms. 3-5 is the sweet spot.
Include reviewer names and dates. Anonymous reviews look fake. Dates prove the reviews are recent.
Use a carousel or slider for small spaces. Let visitors swipe through reviews without scrolling.
Show your total review count. "4.8 stars from 247 reviews" is more impressive than just "4.8 stars."
Link to Google. Include a "See all reviews on Google" link. This builds trust by showing you're not hiding anything.
Place reviews near CTAs. Put review displays next to your "Book Now," "Contact Us," or "Buy" buttons for maximum conversion impact.

SEO benefits of showing reviews on your site

Schema markup for reviews

When you add review schema markup (structured data) to your website, Google can display rich snippets — those gold stars that appear under your search listing. This increases click-through rates by up to 35%.

Most quality review widgets add schema markup automatically. If you're embedding manually, add AggregateRating schema to your page:

ratingValue — your average star rating
reviewCount — total number of reviews
bestRating — 5
worstRating — 1

Trust signals and conversion rate

Beyond SEO, displaying reviews creates a trust loop:

Visitor lands on your website
Sees genuine Google reviews with names, dates, and details
Trust increases → more likely to convert (book, call, purchase)
Happy customer leaves their own review
New review appears on your website → more trust for the next visitor

How often to refresh your displayed reviews

Stale reviews undermine trust. If your newest displayed review is 6 months old, visitors notice. Best practices:

Auto-updating widgets: Use a widget that pulls new reviews automatically (most paid widgets do this daily)
Manual curation: If you're manually selecting reviews, update your selection monthly
Show review dates: Always display when the review was posted. Hiding dates looks suspicious.
Feature variety: Don't only show 5-star reviews. A mix of 4 and 5-star reviews actually converts better because it looks more authentic.

Ready to put your reviews to work?

Your Google reviews are your most powerful marketing asset — but only if people see them. Embedding reviews on your website puts social proof exactly where it matters most: at the point of decision.

Reploi makes it easy — manage your reviews with AI, generate replies in seconds, and display your best reviews on your website with our built-in widget. All in one platform. Start your free trial →

How to Embed Google Reviews on Your Website (2026 Guide)